A NEW multi-million pound campaign by VisitScotland will market the Angus and Dundee areas as “an amazing holiday destination”.
The national tourism agency has launched the campaign, Surprise Yourself, to promote tourism in Ireland and Scotland and highlight the wide variety of surprising things to do and see in the country.
As many visitors to Angus and Dundee discover every year the area is full of surprises and the new £3.5 million advertising campaign focuses on presenting the surprising twists against a traditional Scottish backdrop.
The campaign also includes a partnership with Angus Council to promote the outdoors and countryside, particularly the annual Angus Glens Walking Festival.
New television adverts have been filmed, directed by Glasgow-born David Eustace who has followed a varied career path. Mr Eustace (49) worked at Barlinnie Prison between 1981 and 1989 and is now a world-renowned photographer.
VisitScotland regional director Richard Pinn said the campaign emphasises the importance of tourism to the Angus and Dundee area.
He said: “The importance of tourism to economic growth in Angus and Dundee is underpinned by the extra £1.5 million of investment in the Surprise Yourself campaign which allows VisitScotland to increase its pre-Easter marketing activity.
“We all know that people want to visit Angus and Dundee but this is all about persuading them to book now. We are absolutely thrilled with the new adverts which David has done a magnificent job of directing.
“Angus and Dundee is an amazing holiday destination and chock full of surprising things to see and do, such as dolphin watching in the Tay estuary, the fabulous Montrose birdlife and, of course, Dundee, the City of Discovery.
“Our Surprise Yourself campaign will be used throughout the year, moving away from the seasonal campaigns of the past.”
Mr Eustace also said the adverts will reflect the kind of welcome visitors receive when they come to Scotland.
He said: “As well as the stunning landscapes, I think that the new adverts for Surprise Yourself portray the warmth and friendliness of the Scottish people.
“I hope in some way we have created a commercial that will attract others to come and experience the beauty, mystery and spectacle that is Scotland.”