A nationwide Think Digital campaign has been launched across Johnston Press titles to encourage small companies to bolster their businesses by advertising online.
The initiative aims to promote the power of digital to SMEs who may have traditionally only advertised in print or who are baffled by the online opportunities available to them.
A recent study by the Advertising Association, Advertising Pays 2, suggests that for every £1 spent on advertising, a SME’s turnover will grow by around eight times that of a larger company. And those who advertise online and engage in social media are far more likely to see an increase in customer loyalty.
“Digital advertising and harnessing the power of social media to promote their business can, for many SMEs, feel daunting but it can be the perfect way to broaden their reach and give them the ability to really engage with their audience,” said Linda Ruxton, Advertising Manager based in Forfar.
“Johnston Press has almost 14 million monthly unique users across our online portfolio. We know digital and we understand what a powerful tool it can be. Our Think Digital initiative will encourage our customers to consider the many other opportunities available to them which can complement their print advertising spend in a really efficient and economical way.”
One of Johnston Press’ marketing platforms is Digital Kitbag, which can enhance a business’ online presence by providing a fully integrated digital marketing solution for local businesses keen to reach an online audience.
“Small business owners really do need to start putting digital at the heart of their marketing plans and we’re perfectly placed to help them focus on what they need to, which is running their business, and let us take the headache and hassle out of digital marketing.” added Linda. Think Digital runs throughout June. To find out how we can help your small business contact Scott Findlater on 01674 672605 or e-mail firstname.lastname@example.org.