Marketing potential of roundabouts highlighted

Roundabouts in the town, including that at Ferryden, are popular locations for advertising banners.
Roundabouts in the town, including that at Ferryden, are popular locations for advertising banners.

ROUNDABOUTS and “gateway” locations at Angus towns and villages could be used for advertising, if a local councillor’s idea is accepted.

A motion put to councillors last week by David May is to be investigated by the authority’s infrastructure services department to find out the marketing potential of council-owned locations.

Mr May said he put forward the idea after being approached by a Montrose event organiser after they were told that placing advertising banners on council fences at roundabouts and near a local supermarket contravened council policy.

His motion, put to the infrastructure services committee, asked officers to “investigate the marketing of advertising rights or sponsorship opportunities relating to council-owned town and village gateway locations, including roundabouts, in terms of the potential benefits and implications arising.”

The idea received unanimous backing from committee members.

Mr May this week said the policy had been introduced by the previous council administration on the grounds of driver safety, to prevent distraction, but added that the local authority should be seen to be supporting local businesses and organisations.

He said: “Both myself and the Angus Alliance administration believe in supporting local businesses, and also local organisations, and it is vital that we do as much as possible to help the promote the events they are organising and this policy seems to counter this.

“In discussing this policy with other fellow councillors it was clear that this issue was not an exclusively a Montrose issue as the same issues occurred in Arbroath, Brechin and Carnoustie. In travelling in others parts of Scotland it was evident to me that other councils did indeed allow sponsorship and advertising at council-owned locations including roundabouts etc. Furthermore the issue of possible sponsorship was raised and as a consequence I felt that we needed to look at reviewing the policy we had inherited.”

The matter has now been taken up by infrastructure services director Eric Lowson, who will report back to the committee in November.

Mr May added: “We can then as councillors decided how we wish to proceed across the whole of Angus.”