Trusted Scotch Beef brands

A SURVEY by Quality Meat Scotland (QMS) has revealed 92 per cent of butchers’ shops experienced increased footfall in February (January 23 to February 23) following the horsemeat issue.

The majority reported an increase in footfall of up to a fifth, with some saying business had gone up by half.

The survey also revealed that butchers believe customers’ trust in the Scotch Beef brand has increased in the wake of the horsemeat issue.

When asked “during the past month, have your customers taken more of an interest in local sourcing?” most said yes.

Jack Broussine, marketing executive QMS, said the survey results were further welcome evidence of consumer awareness of the credibility and integrity of the Scotch Beef brand.

He said: “Our industry has made a major commitment to traceability and quality assurance from farm to processor which puts our brands - Scotch Beef, Scotch Lamb and Specially Selected Pork - in a strong position at a time like this.”